When you get a premium athletic retailer and one of the world’s leading sports brands in one space, it’s definitely time to have some sneaker-style fun. Finish Line teamed up with PUMA for the launch of their latest customer experience. Hosting three VIP events in Philadelphia, Atlanta and Southern California, Finish Line and PUMA invited Winner Circle members and influencers to get a “first look”. Connecting the PUMA brand and Finish Line consumer, the events put a spotlight on sport and style, while good music, sneaker customization and other perks sweetened the after hours at Finish Line stores.
“We are incredibly thrilled to share this exciting partnership opportunity between Finish Line and PUMA with our customers.”
“We believe that the PUMA edge will heighten the customer experience by bringing together the edge of sport and style with unique and distinctive products.”
– Jeff Morrell, senior vice president and general merchandise manager at Finish Line.
“These shops bring PUMA a unique opportunity to partner with a leader in the athletic specialty space with an exciting brand experience connecting us to The Finish Line Consumer.”
“We look forward to bringing new and exciting products to these shops that push the boundary of sport and style.”
– Jay Piccola, president of PUMA North America.
While Finish Line has more than 14,000 sneakerologists who encourage customers to connect with their sport, fashion and lifestyle, PUMA has made product designs for all kinds of athletic pursuits and collaborates with designers such as Alexander McQueen to bring innovative designs to the sports world. A killer combination for our loyal customers.
Find your balance of sport and style with PUMA at Finishline.com