Every company has a moment they are most proud of, where the intersection of technology and marketing collide in an ostentatious firework of creative genius and consumer understanding. For Reebok, this was in the late ’80s when designer, and now Vice President of Advanced Concepts at Reebok, created The Pump. Reebok was one of the premier athletic retailers at the time, and had an incredibly aggressive marketing department that held nothing back when The Pump was unveiled to the public in 1989.
There was nothing like it in the marketplace, and the team at Reebok knew it. The Pump system allowed for the most dynamic fitment you could possibly create for the foot, an inflatable bladder that could be filled by “pumping” the tongue of the shoe. To this day, The Pump system is genius and back then it became one of the most sought after elements in footwear. Even as the Reebok Pump releases progressed, The Pump technology was prominent throughout the most popular releases, like the Omni Pump that Dee Brown wore in the Dunk Contest in 1990 and the Insta Pump Fury running shoe in 1994.
Over 25 years later, Reebok is ready to reinvent The Pump system once again. But you’ll have to be a bit more patient to see that.
In the meantime, check out some of the Reebok Pumps available now at FinishLine.com.