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Hypebeast, we know ‘bout cha…or do we?

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The hypebeast is the lightning rod of the sneaker game; the person that “true” sneakerheads love to hate.  But the more I think about this, the less I get it.

Sneakers are very different than any other article of clothing or product we buy. People connect with sneakers emotionally; they form a bond and are passionate about them.  That connection or bond comes from many different places.

In some cases it’s an iconic moment in a sport like the ’88 Dunk Competition or Flu Game.  Sometimes it’s the color or style, or silhouette, or fit.  Sometimes it’s your favorite song or celebrity, and sometimes it’s because your friend has them, or you saw them on social media, or because the hype is insane and infected you from head to toe.

What’s wrong with falling in love with a shoe because the hype got to you?  Who are we to judge anyone for the reasons that a person may have bonded with a sneaker?  If a person genuinely connects with the product emotionally, then that’s great.

Reality is, that hype is the best thing for the industry and the more hype there is, the more the brands will fight to be creative and bring innovative styles and technology to the market place.

Never forget that every sneakerhead started somewhere and needed someone to bring them along, school them on the game, and share their passion and enthusiasm.  Young or old, “newbies” should be welcomed with open arms and encouraged to express their passion for the product in any way they choose.

Hypebeast…I know ‘bout cha, and you’re cool with me.  Just don’t take a picture of your kicks next to food, regardless of the nickname the shoe has.


ABOUT THE AUTHOR. “I have spent my entire adult life in the sneaker industry.  As the Finish Line District Sales Manager for Northern NJ & Greater NYC, I am connected closely to the customer and the stores, which, along with my passion for the culture, the products and the people, gives me a unique perspective.”


  1. The problem is, a lot of people are “hypebeasts” because they assume they can buy it at retail and flip it for a profit on ebay, twitter, facebook, etc. Yes, this will help retailers and Nike, but it doesn’t actually help the people that truly want the sneakers to wear.

    now, if the person is a hypebeast because they actually like the sneaker and plan on wearing it, that’s a different story.

  2. dope. truth. Most of the time I just copp what I like. You will never see me wearing some loud ass kicks like most of the Lebron X’s. I like a clean look to my kicks. Not some alien UFO type shoes. That’s just me tho…. great blog.

  3. We all beast for the hype at some point. Mine moment was as a 6 year old watching the AS game with my dad and see mike’s all white 11s and crying how much i needed them I could jump high. Embrace the hype as making a decision in anti hype is just as bad as being in the hype. The newbies either learn the game or leave the game, how will you react?

  4. “What’s wrong with falling in love with a shoe because the hype got to you?” What’s wrong with it!? Everything. Because it is NOT LOVE if you buy into the hype…. Period…

  5. Of course you like “hype”. Without hype you wouldn’t be selling out of every release and restocking like crazy. You say hype is good because it makes other brands compete? What competition is there? Every major brand is retroing anything and everything they can hype up!

  6. Got no problem with newbs in the sneaker game, the problem I have is most newbs think they are more knowledgeable than veterans just because they read info on a forum and believe it

  7. great article,but man i saw 88 dunk when i was 12 and i am 38 and now i cant even come close to air jordan 3 88 becouse of hype,and it make me mad,people selling bots on ebay to snipe your website and you calmly accept.

  8. “Hypebeast” is someone who buys ONLY the popular upcoming sneakers. “Sneakerhead” is someone who has purchased all different types of sneakers… Jordans, SBs, Foams, Supremes, etc. You are not a “sneakerhead” if you only have jordans. Resellers are not “hypebeasts” they are just plain RESELLERS who are looking to crave the “hypebeast” thirst for a profit. Ain’t nothing wrong with making extra money. I always try and buy two pairs of a sneaker, sell 1 and keep 1. I always make sure I offset my cost somehow for my pair. Don’t be mad because I manage to get two pairs of something while you missed out. It aint my fault! Update your internet speed at home or go camp online if you want kicks for retail. Don’t be mad at the resellers. I want to know who would sell a pair of 88’s for retail. SMH

  9. I stand by this article 100%. Regardless of reason, if someone feels connected to a sneaker, it is good for the culture. All sneakerheads start somewhere. Anyone who thinks that hypebeasts are bad for the culture are not seeing the big picture. For all we know, these hypebeasts might just be trying to quench their thirst and transform into the next wave of true sneakerheads. If I’m wrong then fine…charge it to the game, but Hypebeasts…Your alright with me.

  10. Among all cultures are subcultures, no different with tha sneaker culture. It’s all about what is it 2U…. Could be cuz u can get more money 4 the resale or cuz u wanna be the only person u kno who has em… #ItsTheLife u don’t hv 2 agree w/ everything

  11. I agree with Joe. The problem here is really the shoe company tho. They allow this to happen. Ill give you that maybe everyone shouldn’t be able to het yeezys and this makes the rarity of some shoes cool BUT if you shoe companies are gonna do raffles for the chance to get a limited pair of shoes and them you restock tje same ” limited” shoe 3 times in the next 3 months. It kind of seems to me shoe companies are creating the hype by lying. I have been a sneakerhead since I saw my first pair of jays on a dudes feet in the 8 th grade ( I still remember thesmell of the grass it is that clear to me) . And I actually miss the shoes only bring released once or twice a year. Thwre were 7 restocks (just jordans) on may 25th. Really? If yall have all these extra shoes why not just sell them all instead of using ebay and ig to create a false market. I actually find independent shoe creators now because they still do actual limited editions. Seriously. Someone had to realize they are only making yall consumers. Being able to buy all the shoes you can afgord doesn’t make you a sneakerhead. It just means you have more money. “Fashiin isn’t about what you buy , but how you wear it”

  12. I agree with a lot of u guys.. The hype is cool it’s just the ones who buy for the purpose of reselling them.. I hate watching someone buy a pair of shoes that’s not their size, but my size, just to resell them for a 30 dollar profit.. There is an exception, I would have bought all the what the MVP lebrons for the crazy markup.. A 2000 dollar profit is always a good investment.. But I encourage sneakerheads to wear their kicks..