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The Return of Derrick Rose

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Almost as eagerly-awaited as the beginning of the NBA season, the return of Derrick Rose has Chicagoans and basketball fans in general on the edge of their seats. Toward the end of the 2012 post-season, Rose went down with a knee injury, marring the Bulls title hopes and leaving the future of the franchise hanging in the balance.

With Rose’s return imminent, adidas has pulled out all the stops and launched the “All In” campaign, aimed at generating a buzz around his comeback. Add that to the fact that the adidas Rose 3 was released prior to the start of the season, and the anticipation couldn’t be greater. Pick up a pair and go “All In” with Derrick Rose as he makes his way back to the hardwood.

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